Desert Ridge Villa
Scottsdale, AZ
4.9Superhost
Full-Service Luxury Vacation Rental Management
Boutique Care That Earns You More
Experience white-glove Airbnb, VRBO and vacation rental management that optimizes for rate over occupancy — with design-forward listings, premium pricing, and leadership you can trust.
- No Hidden Charges
- Damage Protection
- Unlimited Owner Stays
Top-Rated Across Platforms That Matter
Get your free property review
No cost, no commitment — backed by real data
The Numbers Speak for Themselves
Results luxury homeowners count on
Trusted mid-term and short-term rental management company
630+
Five-Star Reviews
4.97-star Airbnb average
20%
Avg Revenue Lift
vs. self-managing or switching PMs
30
Days to First Booking
From signing to confirmed guests
3:1
Staff-to-Home Ratio
Industry-leading personal care
$500K+
Avg Annual Revenue
Across qualifying luxury homes
Sound Familiar?
The three frustrations that bring owners to Lumina
You're self-managing and it's become a second job — midnight guest texts, last-minute cleaners, pricing guesswork.
Your current manager treats your home like inventory — chasing occupancy at the expense of your property and guest experience.
Your home is sitting empty between bookings, earning nothing while you cover the mortgage.
Lumina was built for owners who've had enough of all three.
Why Homeowners Partner With Us
Full-service mid-term and short-term rental management benefits
Leading revenue management
Maximize your rental income with our flexible programs and data-driven revenue management engine — designed to lift your annual revenue well above what self-managing or traditional managers deliver.
Powerful distribution
Optimize your listing with a coherent, branded experience across 50+ distribution channels, including Airbnb, Vrbo, Expedia, and Booking.com.
Complete care and safety
No more midnight guest texts or chasing contractors. We vet every guest and oversee every booking from start to finish, using smart-home devices for real-time alerts on noise and occupancy to protect your home.
Premium Guests, Premium Rates.
We optimize listings, amenities, and pricing to attract higher-quality guest stays — commanding premium nightly rates while reducing wear on your home.
Our Philosophy
Rate over occupancy
Most managers start with occupancy: fill every night, discount aggressively, accept anyone who books. The result? Lower nightly rates, more guest turnover, and a home that takes unnecessary wear.
We start with rate. Our SmartRates technology prices your home at what it's actually worth — then our marketing, 50+ channel distribution, and listing optimization fill those nights with vetted, premium guests. The result? The same strong occupancy other managers deliver, but at higher nightly rates — with guests who respect your home.
It's not rate or occupancy. With the right approach, you get both.
Every Property Is a Flagship
Every property is a flagship — not volume
We provide full-service luxury short-term rental management for a curated collection of premium properties. A curated number of homes per team. A higher standard for every owner.
Every market has different peak windows. Barrett-Jackson, Phoenix Open, and snowbird season in Scottsdale. Summer weekends in Manhattan Beach. Ski season in Aspen and Vail. Film shoots in Malibu. Holiday weeks in Napa. Most managers miss these windows because they manage nationally, not locally.
We've built pricing models specific to each region. Your home earns what it should — when it matters most.
All-Inclusive Management
Everything we handle for you
One straightforward fee covers the full spectrum of mid-term and short-term rental management — from marketing and pricing to cleaning, maintenance, and reporting.
Revenue & Marketing
- Revenue management
- Dynamic pricing
- Airbnb optimization
- Direct booking website
- Professional photography
- 50+ channel distribution
Guest Experience
- 24/7 guest communication
- Guest vetting
- Concierge services
- Review management
- White-glove check-in experience
- Mid-stay quality checks
Property Care
- Professional cleaning
- Maintenance coordination
- Supplies restocking
- Smart home monitoring
- Between-stay inspections
Owner Support
- Owner portal access
- Monthly performance reports
- Tax support documentation
- Interior design consultation
- Co-hosting option available
Flexible Partnership
Two ways to work with us
Full-Service Management
We handle everything — listing, pricing, guests, cleaning, maintenance, reporting. Full Airbnb, VRBO & vacation rental property management so you own the home and we run the business.
- We create and own the listing
- All guest communication
- Revenue management + SmartRates
- Property care + smart-home monitoring
Best for: Owners who want fully hands-off income
Co-Hosting
Keep your Airbnb listing, your reviews, and full calendar control. We handle the day-to-day operations behind the scenes.
- You keep your listing and reviews
- Guest communication + coordination
- Revenue management + SmartRates
- Cleaning + maintenance coordination
Best for: Owners who want professional support without giving up their profile
Make your investment pay for itself
When optimizing your revenue, we believe in going high-tech with a human touch.
Our SmartRates technology
- Analyzes millions of market data points daily
- Factors in seasonality, demand, calendar availability, and guest reviews
- Automatically adjusts rates and policies to maximize revenue per booking
Our revenue experts
- Assess your property as soon as you sign up
- Create a custom strategy around your market's peak windows — seasonal events, holidays, local demand spikes — to capture premium rates when it matters most
- Closely monitor and fine-tune your performance over time
Our Portfolio
Luxury vacation rental management in Scottsdale, Vail, Laguna Beach, Manhattan Beach & beyond
Alpine Chalet
Vail, CO
5.0Guest Favorite
Panoramic Laguna Beach Views
Laguna Beach, CA
5.0Guest Favorite
Luxe 5BR Mansion
Manhattan Beach, CA
5.0Superhost
Manhattan Beach Estate
Manhattan Beach, CA
4.9Superhost
Gorgeous Oregon Escape
Bend, OR
4.9Guest Favorite
Owner Case Study · Hillside Retreat, Laguna Beach CA
4.6★
Rating
52%
Low-value occ.
Generic
Listing
4.9★
Rating
78%
Curated occ.
4X
Revenue
“In our first full year with Lumina, our Laguna Beach home earned 4X what it did with our previous manager — with zero party incidents and far less hassle for us.”
Hillside Retreat · Laguna Beach, CA · Transitioned from a national manager in 2024
Simple Onboarding
Get started in a few easy steps
1
Tell us about your home
Share your property details and goals. We'll build a free, data-driven revenue projection tailored to your home and market. Switching managers? We handle the full transition — zero blackout nights.
2
We build your custom plan
Our team assesses your property, sets up smart-home tech, schedules professional photography, and optimizes your listing across 50+ channels.
3
Sit back and earn more
We handle bookings, guests, cleaning, and care while you track everything — and block your own dates — from the owner portal.
A Word From Our Founder
“I started Lumina because I was tired of watching beautiful homes underperform in the hands of managers who treated them like inventory. We do the opposite — we treat every home like our own, pair design-forward care with data-driven pricing, and obsess over the details that turn a good stay into a five-star one.”
That philosophy — and our decision to manage a select few rather than hundreds — is why owners trust us with their most valuable assets. When you partner with Lumina, you get a team that answers the phone, sweats the small stuff, and is personally invested in your success.
Shariann Carlo
Founder, Lumina Holdings
Why Owners Choose Us
The Lumina difference
| Lumina | National Managers | Local Managers | Self Management | |
|---|---|---|---|---|
| Managing your home | ||||
| Seamless booking experience for guests | ||||
| Leading revenue management | ||||
| Listing on 50+ distribution channels | ||||
| Smart tech with 24/7 monitoring | ||||
| Strict no-parties policy | ||||
| Maintaining your home | ||||
| 3:1 home-to-local-staff ratio | ||||
| Concierge services for guests | ||||
| Dedicated housekeeping | ||||
| Proactive maintenance | ||||
| Built-in damage protection on all bookings | ||||
| Elevating your investment | ||||
| In-house interior design & staging | ||||
| Influencer & social media strategy | ||||
| Access to a high-profile client network | ||||
| Ownership tax strategy guidance | ||||
| Dedicated owner portal | ||||
| Same-day response rate | ||||
Owner Stories
What owners say after switching to Lumina
The new design and pricing strategy changed everything. We're consistently booked at rates I never thought we could command.Revenue up 28% in year one
Their responsiveness is phenomenal, and the care they put into my home gives me complete peace of mind. Performance has exceeded expectations.74% occupancy through off-season
What stood out was Lumina's design-forward approach. Their team worked closely with us on upgrades and the results are stunning.Nightly rate up 22% after refresh
Everything is handled professionally, communication is seamless, and payments are always on time. They treat your home like their own.4.97★ average across 60+ stays
Good To Know
Frequently asked questions
We charge one straightforward property management fee that covers the full spectrum of care — marketing, dynamic pricing, 50+ channel distribution, professional cleaning, maintenance coordination, guest communication, and detailed owner reporting. There are no hidden add-ons.
Ready To Get Started?
Let's talk about your home
Whether you have one luxury home or a growing portfolio, we'd love to show you what Lumina can do. Get a free, data-driven revenue projection — no cost, no commitment.
Prefer to talk?
Get your free property review
No cost, no commitment — backed by real data
Lumina's property management and other real estate services are offered through its licensed legal entities. Lumina offers property management and other real estate services directly through Lumina and through its licensed subsidiaries. Contact us for more information about Lumina's licensed real estate brokerage / property manager in your state.